Category : Global News
During a recent conversation with my new book publicist, Cathy Lewis, we began to talk about the relatively low turnout for Book Expo America 2015 compared to prior years. We agreed that attending BEA no longer seems essential for success in the book industry. Why not?
The big houses already are sending their reps to call on the chains and indie booksellers, so they do not need BEA to pitch new titles and take orders. The medium to small publishers mostly have distributors that call upon the chains and indie booksellers, so they do not need to spend big bucks for exhibit space to reach booksellers when they already have distributors making sales pitches in the field.